Products & Programs

One framework. Three ways to install it, depending on how deep you need to go.

The Problem Isn't Your Leads. It's What Happens After They Arrive.

C3 IGNITE ™

Built by a former FBI trained behavioral analyst who took one company to a $100M exit using these exact principles.

You already know something's broken in your conversations. You just don't have the language for it yet. C3 is built on the same behavioral framework used in federal interrogation and threat assessment, applied to sales conversations. Every stall, every 'I need to think about it,' every ghost after a great call, is a recognizable behavioral signal once you know what to look for. C3 Ignite gives you that framework, full access to the SIM, and direct weekly call reviews with Eddie. 90 days, extendable to six months. Most people feel the shift by week two.

The full C3 framework. Connect, Clarify, Convert

Sales Psychology & Buyer Belief Training

Full SIM access for the duration of your program

The 3 threat types and how to recognize each one in real time

Weekly Call Reviews (real calls, real breakdowns)

High-Impact Role Plays (build confidence, fast)

90 days, extendable to six months case by case

Personalization Promise:

You're not getting a program built for someone else that we're hoping fits you. Before anything else, we find your specific pattern, the exact moment in your conversations where deals start slipping, using the same diagnostic approach used in behavioral threat assessment. C3 adapts to what we find. Not the other way around.

Sales Impact:

People who go through C3 Ignite stop losing deals at the same point, every time, without knowing why. They start recognizing the exact moment a prospect's nervous system shifts from open to closed, in real time, while it's happening, not on the call recording afterward. And they stop mistaking a stall for a no.

Fewer dropped calls and confused buyers

Faster closes with deeper buyer trust

C3 MASTERY ™

Built for Closers and Leaders Who Are Already Converting But Know There's Another Level.

This isn’t training — it’s transformation. Ignite teaches you to recognize the signals and what they actually mean. That's the foundation, and it changes everything once it clicks. Mastery is the next step. We take that same recognition and apply it to your specific deals, the ones you're losing right now, and find the one, or more, patterns you keep missing. Not signals in general. Your signal. The one that's been costing you the same way, in the same moment, over and over.

Includes Everything in the C3 IGNITE™ Plus:

Monthly 1-on-1 Sales Audits & Coaching

Custom talk tracks built for your specific market

Personalized Close Rebuilds (with scripts + talk tracks)

Sales Manager Coaching (train the trainer)

C3 Leadership EQ Communication System

Behavioral Sales Diagnostic Report

12 Months Full SIM Access

Weekly Accountability Pipeline Reviews

ROI Expectation:

Expect clarity, confidence, and conversion — fast. Most C3 ELITE clients recover 10x their investment within 90 days.

Corporate Teams looking to upskill fast

Entrepreneurs scaling high-ticket offers

Sales Leaders needing a repeatable system for coaching their reps

Founders who’ve outgrown sales guesswork

Coming Soon: Merch + Community Access